7 minutes per person

• María Elena Vásquez,  President of the National Commission for the Defence of Competition  (PRO-COMPETENCIA)
• Amb. Clarems Endara, Permanent Secretary of the Latin American and Caribbean Economic System (SELA)
• José Miguel García,  Director of Communications of the National Commission for the Defence of Competition of the Dominican Republic

45 minutes

Opening conference: “Innovation in the media in a competitive environment”

José Monegro, Director of El Día newspaper

Contents:

• Role of institutional communication in the formulation and implementation of public policies.
• Principles and tools for effective government communication.
• Best practices in the relationship with the media and citizens.
• Case studies: communication of structural reforms and economic policies.

40 minutes

10 minutes per person

Moderator: Lilian Tejeda, Journalist at Forbes journal 

Speakers:

• Cándida Acosta,  Economics and Business Editor of Listín Diario.
• Esteban Delgado,  Journalist specialising in Economics and Finance at El Dinero newspaper.
• Amarilis Castro,  Journalist specialising in economics at Periódico Hoy.
• Martín Adames,  Economics Editor at El Último Minuto newspaper. 

Contents:

• The role of journalism in promoting free competition.
• Coverage of investigations and sanctions by competition authorities.
• Media concentration and freedom of economic expression.
• Challenges of economic journalism in the face of corporate power.
• Economic education in the media: keys to understanding competition.
• Digital economy and new challenges for competition.

30 minutes

Raúl Baz,  Expert in Strategic Communication.

Contents:

• The role of communication in government transparency.
• Communication strategies for crisis management in the public sector.
• Effective communication between institutions and citizens.
• The use of digital media in public administration.
• The impact of strategic communication on public trust.

30 minutes

Module 3: Conference “Collusion and corruption: together or mixed up?”

• Alejandro Ibarra,  Researcher at the Competition Law Center of The George Washington University.
• Antonella Salgueiro,  Partner at Factor Legal and Expert in Competition Law. 

Contents:

• Differences between collusion and corruption and their effects on the economy.
• Impact of collusion on public procurement.
• Techniques for early detection of anti-competitive practices.
• Role of communication and the role of journalists in the fight against collusion.

30 minutes

Carolina Lozano, Expert in Competition Law and International Consultant.

Contents:

• Definition of market and free competition.
• Benefits of free competition for the economy and consumers.
• Importance of competition in economic development.

30 minutes

• María del Pilar Canedo,  Senior Expert of the Competition Division of the Organisation for Economic Co-operation and Development (OECD).
• Álvaro Zarzalejos, Head of El Confidencial Jurídico of the Kingdom of Spain.

Contents:

• Importance of the media in the dissemination of competition policy.
• Practical experiences of competition authorities with the press.
• Cases and strategies in the interaction between the press and competition agencies.

30 minutes

Moderator: Karina Alarcón, Host of No se Diga Más Radio. 

Speakers:

• Jaime Rincón,  Journalist and Project Manager of El Nuevo Diario.
• Elvin Castillo, Commentator for Panorama de la Mañana.
• Colombia Alcántara, Director of Altanto TV.
• José Rafael Mata, Editorial Director of Diario del País.
• Iluminada Muñoz, Presenter of Enfoque Final.

Contents: 

• Opinion leaders as defenders of the truth.
• The rise of transmedia journalism.
• How to tell a story on multiple platforms: networks, web, podcast, video and interactive formats.
• Successful examples of transmedia coverage in regional and international media.
• Podcasts, newsletters and microcontent: the rebirth of independent journalism.
• Why are these formats connecting better with young audiences?
• Success stories of creators who do journalism without a traditional media behind them.
• Social media journalism: from immediacy to the algorithm.
• Data journalism and interactive visualisation.
• Artificial intelligence as an ally and challenge for journalism.
• Monetisation and sustainability of new formats.

30 minutes

Module 7: Conference “General competition regulatory framework in Latin America”

José Beltré Cuevas,  Director of Competition Promotion and Advocacy of the National Commission for the Defence of Competition of the Dominican Republic. 

Contents:

• Prohibited behaviours and their impact on markets.
• Role and structure of the competition authorities.
• Role and structure of the competition authority of the Dominican Republic.
• Example of important cases and resolutions in the region.

30 minutes

Module 8: Conference “Crisis management and strategic communication” 

Eduardo Valcárcel, Managing Partner of Newlink Group.

Contents:

• Early crisis identification and response planning.
• Communication strategies during emergencies: proactivity vs. reactivity.
• Effective message coordination in critical situations.
• The role of leadership in crisis communication.

30 minutes

Module 9: Panel “The value of traditional journalism in a digitalised world” 

Moderator: Roberto Cavada, Presenter of TeleNoticias and founder of RC Noticias.

 Speakers:

• Nelson Rodríguez, Director of El Caribe newspaper.
• Albanelly Familia, Director of CDN canal 37.

Contents: 

• Credibility as a differential asset of traditional journalism.
• An environment saturated with disinformation.
• The adaptation of traditional media to the digital environment.
• Disinformation, social networks and the role of responsible journalism.
• Fragmented audiences and new forms of news consumption.
• Sustainability of the traditional model in the digital economy.
• In-depth journalism vs. the culture of immediacy.
• The legacy of the profession: ethics, training and social responsibility.
• The role of television, radio and print media in the age of streaming and platforms.
• Digital media and immediacy in journalism.