{"id":122097,"date":"2019-08-04T00:00:41","date_gmt":"2019-08-04T05:00:41","guid":{"rendered":"https:\/\/selasite.azurewebsites.net\/?post_type=agenda&p=122097"},"modified":"2024-02-06T22:44:54","modified_gmt":"2024-02-07T03:44:54","slug":"orange-economy-creating-opportunities-for-regional-development","status":"publish","type":"agenda","link":"https:\/\/rmtsolutions.net\/sela\/en\/agenda\/orange-economy-creating-opportunities-for-regional-development\/","title":{"rendered":"Orange Economy: creating opportunities for regional development"},"content":{"rendered":"
\n
\n \n Introduction <\/span>\n <\/div>\n
\n
\n

The Permanent Secretariat of the Latin American and Caribbean Economic System (SELA) and the Ministry of Commerce, Industry and Tourism of Colombia, in partnership with the Medell\u00edn Mayor\u2019s Office and the Medell\u00edn Chamber of Commerce for Antioquia, will hold an event on the orange economy: creating opportunities for regional development in Medell\u00edn, Colombia, from 5 to 7 August 2019.<\/p>\n

\"\"<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n Background <\/span>\n <\/div>\n
\n
\n

The orange economy makes up a classification that includes a set of productive sectors associated with visual arts, performing arts and the dissemination of the cultural and historical wealth of peoples. Specifically, sculpture, painting, photography, music, crafts, design, theatre, dance, cuisine and traditional festivals are an example of activities considered in this economic branch.<\/p>\n

According to the recognized expert in this subject area, John Howkins, \u201corange activities\u201d accounted for 6.1% of world GDP in 2005, and their dynamism has intensified exponentially with the support of digitization and information and communications technologies (ICTs). In addition, these sectors have been characterized by their capacity for resilience during adverse exogenous events, which enabled them to report a faster recovery after the global financial crisis in 2009 and have emerged as an alternative in economic diversification processes.<\/p>\n

In essence, these cultural and creative industries have an interconnected offer that works in a dynamics of clusters with strong productive articulations capable of stimulating activities, such as tourism, manufacturing, transport and trade. They also offer great opportunities for the materialization and strengthening of regional integration, expanding cultural and trade links through the exchange of creative contents.<\/p>\n

However, to ensure full exploitation of their potential, it is necessary to advance in multiple aspects of public actions, in order to build a strong network of focused support and promote citizen awareness for improved performance. In this connection, the development of a reliable statistical information system will be essential, through mapping, satellite accounts and monitoring indicators, to gain knowledge about its composition, location and real contribution to economy and employment.<\/p>\n

At the institutional level, the creation of national and regional legal instruments and entities is required to encourage and protect this sector’s productive activity. Thus, through laws, it is possible to guarantee intellectual property rights, boost the generation of cultural infrastructure, and promote the inclusion of workers in pension and social protection systems.<\/p>\n

In addition, through legal mechanisms, it is possible to promote the financial support to this sector with the structuring of innovative instruments and the formulation of tax incentives tailored to its needs.<\/p>\n

In the educational area, there is evidence of the need for rethinking the programmatic contents in order to incorporate cultural training, digital training and creative education, which will accompany science and literature, into the whole learning process of students. Thus, students could have the necessary capabilities to undertake a creative business with large individual and collective benefits.<\/p>\n

The foregoing poses major challenges for the public sector in terms of formulation and implementation of policies. Activities in this sector are applicable to the entire government structure, demanding an intersectoral and multidisciplinary effort in partnership with the private sector and the academia for the creation of ways of working together that capitalize on the creative effort of these industries in regional development.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n Objectives <\/span>\n <\/div>\n
\n
\n

This regional event has the following objectives:<\/p>\n

    \n
  1. Create a space for discussion on the main challenges and opportunities for the orange economy in Latin American and Caribbean countries; and,<\/li>\n
  2. Promote the exchange of regional and international successful practices in the implementation of actions that promote joint work between the public and private sectors and the academia for the benefit of \u201corange activities\u201d.<\/li>\n<\/ol>\n <\/div>\n <\/div>\n\n\n
    \n
    \n \n Agenda <\/span>\n <\/div>\n
    \n
    \n

    5 August 2019<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
    Morning\u00a0<\/strong><\/td>\n<\/td>\n<\/tr>\n
    \n
    \n

    8:30 – 9:00<\/p>\n<\/div>\n<\/td>\n

    		REGISTRATION<\/strong><\/td>\n<\/tr>\n
    9:00 \u2013 9:30<\/td>\nOPENING SESSION\u00a0<\/strong><\/p>\n
      \n
    • Federico Guti\u00e9rrez<\/strong>, Mayor of Medell\u00edn<\/li>\n
    • Sa\u00fal Pineda<\/strong>, Vice-Minister of Business Development, Ministry of Commerce, Industry and Tourism of Colombia<\/li>\n
    • Ambassador Javier Paulinich<\/strong>, Permanent Secretary of SELA<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    09:30 \u2013 11:10<\/td>\nSESSION I. ORANGE ECONOMY: WHAT IS IT AND HOW DOES IT CONTRIBUTE TO ECONOMIC AND SOCIAL DEVELOPMENT?<\/strong><\/p>\n

    Moderator:\u00a0David Melo<\/strong>, Vice-Minister of Orange Economy and Creativity, Ministry of Culture (Colombia)<\/p>\n

      \n
    • Andr\u00e9s Gribnicow<\/strong>, Secretary of Culture and Creativity, Ministry of Education, Culture and Technology of Argentina<\/li>\n
    • Carlos Aguilar Navarro<\/strong>, Director, National Institute of Culture (INAC) of Panama (*)<\/li>\n
    • Mario Cimoli<\/strong>, Director, Productive and Business Development Division of ECLAC<\/li>\n
    • Camilo Fern\u00e1ndez de Soto<\/strong>, President of Colombia Productiva<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    11:10 \u2013 11:30<\/td>\nOPEN DISCUSSION<\/strong><\/td>\n<\/tr>\n
    11:30 \u2013 11:40<\/td>\nCOFFEE BREAK<\/strong><\/td>\n<\/tr>\n
    11:40 \u2013 1:00<\/td>\nSESSION II. LEARNING TO START A BUSINESS IN THE ORANGE ECONOMY: MAIN CHALLENGES AND DETERMINANTS OF SUCCESS<\/strong><\/p>\n

    Moderator:\u00a0<\/strong>Sa\u00fal Pineda<\/strong>, Vice-Minister of Business Development, Ministry of Commerce, Industry and Tourism of Colombia<\/p>\n

      \n
    • Ignacio Gait\u00e1n<\/strong>, President of iNNpulsa Colombia<\/li>\n
    • Anna Wiersma<\/strong>, Analyst of Policies, Global Relations Secretariat of the OECD<\/li>\n
    • Alejandra Luzardo<\/strong>, Lead Specialist in Innovation and Creativity, Inter-American Development Bank (IDB)<\/li>\n
    • Roberto Urbieta<\/strong>, President and Director-General of GEN-Paraguay<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    1:00 \u2013 1:20<\/td>\nOPEN DISCUSSION
    \n<\/strong><\/td>\n<\/tr>\n
    1:20 \u2013 2:30<\/td>\nLUNCH<\/strong><\/td>\n<\/tr>\n
    Afternoon<\/strong><\/td>\n<\/tr>\n
    2:30 \u2013 3:50<\/td>\nSESSION III. PUBLIC POLICIES IN THE ORANGE ECONOMY: TOWARDS A TERRITORIAL APPROACH<\/strong><\/p>\n

    Moderator:\u00a0Andr\u00e9s Ar\u00e9valo<\/strong>, Director of Productivity and Competitiveness, Ministry of Commerce, Industry and Tourism (Colombia)<\/p>\n

      \n
    • Consuelo Vald\u00e9s<\/strong>, Minister of Culture, Arts and Heritage of Chile (*)<\/li>\n
    • Mar\u00eda Fernanda Galeano<\/strong>, Secretary of Economic Development of Medell\u00edn<\/li>\n
    • Representative of Cali<\/strong>\u00a0\u2013 To be defined<\/li>\n
    • Francisco Novellino<\/strong>, Manager of the Services Sector, 2020 National Programme for Economic Development<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    3:50 – 4:10<\/td>\nOPEN DISCUSSION<\/strong><\/td>\n<\/tr>\n
    4:10 \u2013 4:20<\/td>\nCOFFEE BREAK<\/strong><\/td>\n<\/tr>\n
    4:20 \u2013 5:20<\/td>\nSESSION IV. EDUCATION AND TRAINING FOR TALENT DEVELOPMENT<\/strong><\/p>\n

    Moderator:\u00a0Ana Luc\u00eda P\u00e9rez<\/strong>, Representative of the University-Firm-State Committee (University of Antioquia)<\/p>\n

      \n
    • Carlos Mario Estrada Molina<\/strong>, Director-General, National Learning Service (SENA)<\/li>\n
    • Eduardo Araujo<\/strong>, Vice-President of Communications, City of Knowledge Foundation in Panama<\/li>\n
    • Saadia S\u00e1nchez Vegas<\/strong>, Representative of UNESCO for Bolivia, Colombia, Ecuador and Venezuela<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    5:20 – 5:40<\/td>\nOPEN DISCUSSION<\/strong><\/td>\n<\/tr>\n
    \u00a0<\/strong><\/p>\n

    6 August 2019<\/strong><\/td>\n

    		<\/td>\n<\/tr>\n
    \n
    \n

    Morning\u00a0<\/strong><\/p>\n<\/div>\n<\/td>\n

    		<\/td>\n<\/tr>\n
    \n
    \n

    09:00 \u2013 10:30<\/p>\n<\/div>\n<\/td>\n

    		SESSION V. OPPORTUNITIES FOR INTEGRATION OF THE ORANGE ECONOMY IN INTERNATIONAL MARKETS<\/strong><\/p>\n

    Moderator:\u00a0<\/strong>Adriana Gonz\u00e1lez, Director of Cultural Entrepreneurship, Ministry of Culture (Colombia)<\/p>\n

      \n
    • Omaira Rodr\u00edguez<\/strong>, Specialist in Creative Industries, Uruguay XXI<\/li>\n
    • Mariam Polanco<\/strong>, President of ICREA-AGEXPORT of Guatemala<\/li>\n
    • Flavia Santoro<\/strong>, President of ProColombia<\/li>\n
    • Luis Torres<\/strong>, Secretary-General, PromPer\u00fa (*)<\/li>\n
    • Paulo Carre\u00f1o King<\/strong>, Director-General of PROM\u00c9XICO (*)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    \n
    \n

    10:30 – 11:00<\/p>\n<\/div>\n<\/td>\n

    		OPEN DISCUSSION<\/strong><\/td>\n<\/tr>\n
    \n
    \n

    11:00 \u2013 11:10<\/p>\n<\/div>\n<\/td>\n

    		COFFEE BREAK<\/strong><\/td>\n<\/tr>\n
    \n
    \n

    11:10 \u2013 12:30<\/p>\n<\/div>\n<\/td>\n

    		SESSION VI. FINANCING IN ORANGE PROJECTS\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n

    Moderator:\u00a0<\/strong>Javier D\u00edaz, President of Bancoldex (Colombia)<\/p>\n

      \n
    • Saira Samur<\/strong>, Vice-President of Territorial Development of FINDETER in\u00a0\u00a0\u00a0 Colombia<\/li>\n
    • Representative of a private bank<\/strong><\/li>\n
    • Mario Dur\u00e1n-Ortiz<\/strong>, Lead Specialist of the Housing and Urban Development Division of the IDB<\/li>\n
    • Representative of CAF-development bank of Latin America<\/strong>. To be defined<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    \n
    \n

    12:30- 12:50<\/p>\n<\/div>\n<\/td>\n

    		OPEN DISCUSSION<\/strong><\/td>\n<\/tr>\n
    \n
    \n

    12:50 \u2013 1:50<\/p>\n<\/div>\n<\/td>\n

    		LUNCH<\/strong><\/td>\n<\/tr>\n
    Afternoon<\/strong><\/td>\n<\/td>\n<\/tr>\n
    \n
    \n
    \n

    1:50 – 2:50<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		SESSION VII. SUCCESSFUL EXPERIENCES<\/strong><\/p>\n

    Moderator<\/strong>: Representative of SELA<\/p>\n

      \n
    • Claudia Triana<\/strong>, Manager of Proim\u00e1genes: results of the laws to protect filmmaking<\/li>\n
    • Jimena Puyo<\/strong>, Deputy Manager of Artesan\u00edas de Colombia: results of the programme for innovation and design laboratories<\/li>\n
    • Iv\u00e1n Casta\u00f1o<\/strong>, Director of Creative Industries, Ministry of Information and Communications Technologies: Impact of Colombia 4.0<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    \n
    \n
    \n

    2:50 \u2013 3:00<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		COFFEE BREAK<\/strong><\/td>\n<\/tr>\n
    \n
    \n
    \n

    3:00 \u2013 4:30<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		SESSION VII. SUCCESSFUL EXPERIENCES. Continuation\u00a0<\/strong><\/p>\n
      \n
    • Mar\u00eda Sisternas Tusell<\/strong>, CEO of MediaUrban, Barcelona, Spain (*)<\/li>\n
    • \u00d3scar Barriga<\/strong>, Director of Tawa Producciones, Peru<\/li>\n
    • Camila Orantes<\/strong>, co-founder of Startup\u00a0Spot, El Salvador<\/li>\n
    • Octavio Arbel\u00e1ez<\/strong>, Director-General of Circulart<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    \n
    \n
    \n

    4:30 – 4:50<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		OPEN DISCUSSION
    \n<\/strong><\/td>\n<\/tr>\n
    \n
    \n
    \n

    4:50 \u2013 5:00<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		SESI\u00d3N DE CLAUSURA<\/strong><\/p>\n
      \n
    • Representative of the Ministry of Commerce, Industry and Tourism of Colombia.<\/strong><\/li>\n
    • Ambassador Javier Paulinich<\/strong>, Permanent Secretary of SELA<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    \n
    \n
    \n

    (*)\u00a0To be confirmed<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n


    \n7 August 2019
    \n<\/strong><\/td>\n    		<\/td>\n<\/tr>\n
    \n
    \n

    Morning<\/strong><\/p>\n<\/div>\n<\/td>\n

    		Flowers fair-related cultural activities. Yet to be defined with local authorities<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/div>\n <\/div>\n\n\n
    \n
    \n \n Logistics <\/span>\n <\/div>\n
    \n
    \n

    Venue and date<\/p>\n

    This event will be held from 5 to 7 August 2019 in El Poblado Business Centre, Medell\u00edn Chamber of Commerce,\u00a0Av. El Poblado #16a Sur-75. Medell\u00edn,\u00a0Colombia.<\/p>\n

    \n

    Languages<\/p>\n

    The official language will be Spanish. There will not be simultaneous interpretation.<\/p>\n

    \n

    Hotels<\/p>\n

    Four Points by Sheraton. Medell\u00edn, Antioquia
    \nCra 43c Nro 6 sur 100, Colombia
    \nFourpoints.com\/Medellin
    \nTelephone: (574)3197400<\/p>\n

    \n

    Dress code<\/p>\n

    Formal attire.<\/p>\n <\/div>\n <\/div>\n\n\n

    \n
    \n \n Participants <\/span>\n <\/div>\n
    \n
    \n

    This activity is aimed at experts from the Member States of SELA, regional and international organizations, private sector entities and academics linked to the development and strengthening of the orange economy.<\/p>\n

    Participation in this meeting is subject to the invitations forwarded by the co-sponsors.<\/p>\n <\/div>\n <\/div>\n\n\n

    \n
    \n \n Information on migration <\/span>\n <\/div>\n
    \n
    \n

    To consult information on migration regarding Colombia, please visit the following Web page:
    \nhttps:\/\/www.cancilleria.gov.co\/tramites_servicios\/visa\/requisitos<\/a><\/p>\n <\/div>\n <\/div>\n\n\n

    \n
    \n \n Contacts <\/span>\n <\/div>\n
    \n
    \n

    Permanent Secretariat of the Latin American and Caribbean Economic System (SELA)<\/strong><\/p>\n