{"id":81481,"date":"2014-10-03T05:59:21","date_gmt":"2014-10-03T10:59:21","guid":{"rendered":"https:\/\/selasite.azurewebsites.net\/bid-presenta-informe-sobre-efecto-de-banda-ancha-en-empresas-que-sirven-base-de-la-piramide\/"},"modified":"2014-10-03T05:59:21","modified_gmt":"2014-10-03T10:59:21","slug":"bid-presenta-informe-sobre-efecto-de-banda-ancha-en-empresas-que-sirven-base-de-la-piramide","status":"publish","type":"post","link":"https:\/\/rmtsolutions.net\/sela\/bid-presenta-informe-sobre-efecto-de-banda-ancha-en-empresas-que-sirven-base-de-la-piramide\/","title":{"rendered":"BID presenta informe sobre efecto de banda ancha en empresas que sirven base de la pir\u00e1mide"},"content":{"rendered":"<p>Washington, 3 de octubre de 2014.- El Banco Interamericano de Desarrollo (BID) ha publicado The Broadband Effect: Enhancing Market-based Solutions for the Base of the Pyramid (El Efecto Banda Ancha: Mejorando Soluciones de Mercado para la Base de la Pir\u00e1mide), un estudio que muestra c\u00f3mo compa\u00f1\u00edas que sirven la base de la pir\u00e1mide (BDP) alrededor del mundo est\u00e1n usando tecnolog\u00edas de banda ancha para mejorar la eficiencia de sus operaciones y mejorar el servicio a este segmento de mercado.<\/p>\n<p\/>    El estudio, producido por la firma consultora Hystra para Oportunidades para la Mayor\u00eda y la Iniciativa de Banda Ancha del BID, busca llamar la atenci\u00f3n sobre la importancia de tecnolog\u00edas de comunicaci\u00f3n de banda ancha para la generaci\u00f3n de oportunidades para poblaciones de bajos ingresos en Am\u00e9rica Latina y el Caribe.<\/p>\n<p\/>    Las empresas que han adoptado banda ancha en sus operaciones han incrementado su productividad en un 10 por ciento en promedio, de acuerdo al McKinsey Global Institute. El reporte provee un profundo an\u00e1lisis de ocho modelos de negocio que sirven la BDP en \u00c1frica, Asia y Am\u00e9rica Latina, y concluye que las compa\u00f1\u00edas pueden apalancar la conectividad de banda ancha para incluir a esta poblaci\u00f3n en sus cadenas de valor como clientes, productores, o empleados; y proveerle los siguientes beneficios:<\/p>\n<p\/>    &#8211; Mejor informaci\u00f3n a bajos costos.La banda ancha provee a los usuarios de la base de la pir\u00e1mide mejor informaci\u00f3n y conexi\u00f3n con el mundo, al tiempo que se minimizan los costos de transporte. Urban Planet Mobile (www.urbanplanetmobile.com), por ejemplo, tiene 250.000 suscriptores que reciben lecciones de ingl\u00e9s en sus tel\u00e9fonos m\u00f3viles v\u00eda video o audio. Adicionalmente, la banda ancha permite interacci\u00f3n en tiempo real entre consumidores de la BDP y el resto del mundo, acercando experiencia o servicios remotos. eKutir en India (www.ekutirsb.com\/) ayuda a los agricultores a comunicarse con expertos que les orientan en la toma de decisiones de negocio y cosecha.<\/p>\n<p\/>    &#8211; La banda ancha ayuda a incrementar la competitividad. La banda ancha empodera peque\u00f1as franquicias y due\u00f1os de tiendas mejorando la diversidad, calidad y competitividad de sus productos y por lo tanto mejora sus ingresos. Las peque\u00f1as tiendas que ofrecen los servicios de banda ancha de Barared en M\u00e9xico (www.barared.mx) en promedio han doblado sus ventas por comisiones.<\/p>\n<p\/>    &#8211; Los servicios bancarios son m\u00e1s accesibles a la BDP. Un promedio de 35 transacciones por d\u00eda se llevan a cabo en las peque\u00f1as tiendas de la red Barared, permiti\u00e9ndole a los clientes de la BDP realizar sus transacciones bancarias m\u00e1s cerca de casa y a menor costo que en un banco local comercial. El cargo por un retiro es US$0,80 a trav\u00e9s de Barared, versus US$1,20-US$2,20 en otros bancos y puntos de servicio. La recepci\u00f3n de remesas no tiene cobro a trav\u00e9s de Barared, comparado con un 4 por ciento de cargo extra en el mercado.<\/p>\n<p\/>    El estudio muestra que la banda ancha ha ayudado a modelos de negocio comercialmente viables ser m\u00e1s eficientes en t\u00e9rminos de acceso, creaci\u00f3n y distribuci\u00f3n de bienes y servicios a la BDP en agricultura, salud, educaci\u00f3n, y servicios financieros. Sin el uso de estas tecnolog\u00edas, estas soluciones no estar\u00edan disponibles para este segmento de la poblaci\u00f3n.<\/p>\n<p\/>    Aunque estas empresas se han beneficiado con la adopci\u00f3n de banda ancha, el reporte llama la atenci\u00f3n sobre sus los retos y limitaciones. En la mayor\u00eda de los casos, el mayor obst\u00e1culo es la inversi\u00f3n requerida en instalar infraestructura de banda ancha. En casos en los que s\u00ed existe la infraestructura, tambi\u00e9n existe el costo para las empresas y los usuarios de la BDP de adoptar la tecnolog\u00eda, lo que se conoce como cubrir \u00abla \u00faltima milla\u00bb.<\/p>\n<p\/>    \u201cNuestro principal objetivo es mostrar que la adopci\u00f3n de banda ancha por parte de negocios que sirven la base de la pir\u00e1mide puede ayudarlos a alcanzar y servir su target en un modo m\u00e1s eficiente y efectivo. Los pioneros destacados en este reporte muestran que hay oportunidades para aquellos interesados en apalancar la conectividad para el desarrollo\u201d, dijo Luiz Ros, Gerente de Oportunidades para la Mayor\u00eda.<\/p>\n<p\/>    \u201cEs urgente formular pol\u00edticas p\u00fablicas que promuevan la implementaci\u00f3n de planes de desarrollo de banda ancha y estrategias de digitalizaci\u00f3n con el fin de crear un ecosistema que estimule la adopci\u00f3n de estas tecnolog\u00edas\u201d, a\u00f1adi\u00f3 Ana Mar\u00eda Rodr\u00edguez, Gerente del Sector de Instituciones para el Desarrollo en el BID, el cual maneja la Iniciativa de Banca Ancha. \u201cThe Broadband Effect es una herramienta \u00fatil para formuladores de pol\u00edtica p\u00fablica interesados en el potencial de la conectividad\u201d.<\/p>\n<p\/>  __________________________________________________________________________  IDB launches report on effect of broadband on companies serving base of the pyramid markets    Taken from IDB Website    Washington, October 3, 2014.- The Inter-American Development Bank (IDB) has released The Broadband Effect: Enhancing Market-based Solutions for the Base of the Pyramid, a study that shows how companies that serve the base of the pyramid (BOP) around the world are using broadband technologies to improve the efficiency of their operations and better serve this market segment. The study, produced by the consulting firm Hystra for the IDB\u2019s Opportunities for the Majority sector and Broadband Initiative, seeks to raise awareness on the importance of broadband communication technologies for generating opportunities for the low-income population in Latin America and the Caribbean.<\/p>\n<p\/>    Private companies that have adopted the use of Internet technology in their businesses have an average increase in profitability of 10 percent, according to the McKinsey Global Institute. The Broadband Effect provides in-depth analyses of eight BOP-focused businesses in Africa, Asia and Latin America and concludes that companies can leverage broadband connectivity to include the BOP in their economic value chains as clients, producers, or employees, with the following benefits:<\/p>\n<p\/>    &#8211; Better information at lower costs. Broadband provides BOP end-users with better information and connection to the world, while minimizing transportation costs. Urban Planet Mobile (www.urbanplanetmobile.com), for example, has 250,000 daily subscribers who receive English lessons on mobile phones in formats, including audio and video tutorials. Additionally, Broadband enables real-time interactivity between BOP consumers and the rest of the world, bringing remote expertise or key services to their doorsteps. eKutir of India (www.ekutirsb.com\/) helps farmers communicate with agricultural experts who help them make better business decisions.<\/p>\n<p\/>    &#8211; Broadband helped increase competitiveness. Data connectivity and broadband empower small franchises and shop owners by improving the diversity, quality, and competitiveness of their products and enhancing their revenues. Small stores offering Barared\u2019s broadband-based services in Mexico (www.barared.mx) typically double their revenues through commissions.<\/p>\n<p\/>    &#8211; Banking is more accessible to the BOP. An average of 35 transactions per day are carried out in Barared\u2019s small stores, enabling BOP customers to perform their banking operations closer to home at a fraction of the cost in a commercial bank. The charge for a withdrawal is $0.80 through Barared, versus $1.20-$2.20 through other delivery points and banks. Remittances are not charged a commission via Barared, whereas fees on the market average 4 percent.<\/p>\n<p\/>    The study shows how broadband has helped profitable business models be more efficient in terms of accessing, creating, and distributing goods and services to the BOP in agriculture, health, education, and financial services. Without the use of such technology, these solutions in some cases would not be available to this segment of the population.<\/p>\n<p\/>    Although these businesses have greatly benefited from the adoption of broadband, the report also looks at challenges and limitations that have to be addressed. In most cases, the greatest hurdle is the investment required to install broadband infrastructure. In instances in which the infrastructure does exist, there is also the cost for companies and BOP users to adopt the technology, which is known as covering \u201cthe last mile\u201d.<\/p>\n<p\/>    \u201cOur main goal was to show how broadband adoption can help BOP-focused businesses reach and serve their target in a more efficient and effective way. The pioneers featured in the report show that there\u2019s opportunity for those interested in leveraging connectivity for development,\u201d said Luiz Ros, Manager of Opportunities for the Majority.<\/p>\n<p\/>    \u201cIt is urgent to formulate public policies that promote the implementation of broadband development plans and digitalization strategies in order create an ecosystem that enables the adoption of broadband,\u201d added Ana Mar\u00eda Rodr\u00edguez, Manager of the IDB\u2019s Institutions for Development Sector, which manages the Broadband Initiative. \u201cThe Broadband Effect is a useful tool for policymakers interested in the potential of connectivity\u201d.<\/p>\n<p\/>\n","protected":false},"excerpt":{"rendered":"<p>BID presenta informe sobre efecto de banda ancha en empresas que sirven base de la pir\u00e1mide<\/p>\n","protected":false},"author":1,"featured_media":74019,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-81481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boletines-regionales"],"acf":[],"_links":{"self":[{"href":"https:\/\/rmtsolutions.net\/sela\/wp-json\/wp\/v2\/posts\/81481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rmtsolutions.net\/sela\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rmtsolutions.net\/sela\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rmtsolutions.net\/sela\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rmtsolutions.net\/sela\/wp-json\/wp\/v2\/comments?post=81481"}],"version-history":[{"count":0,"href":"https:\/\/rmtsolutions.net\/sela\/wp-json\/wp\/v2\/posts\/81481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rmtsolutions.net\/sela\/wp-json\/wp\/v2\/media\/74019"}],"wp:attachment":[{"href":"https:\/\/rmtsolutions.net\/sela\/wp-json\/wp\/v2\/media?parent=81481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rmtsolutions.net\/sela\/wp-json\/wp\/v2\/categories?post=81481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rmtsolutions.net\/sela\/wp-json\/wp\/v2\/tags?post=81481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}